Gamified Loyalty Campaign «Arena»
ATB, Magnum (kz)
What I Do
Art-direction, creative-design, approve and launch a production
On September 1, in collaboration with the largest grocery chain in Ukraine «ATB Market», we launched a gamified loyalty campaign «ATB Arena» with the usage of augmented reality (AR).
On 3 September the «ATB Arena» application topped the rating of mobile applications in Ukraine, remaining in the top for today.